OpenAI staffers reportedly ‘bowled over’ by ‘ominous’ emblem rebranding

OpenAI may endure huge adjustments subsequent 12 months, which embody getting a model new emblem. In line with Fortune, although, employees members had been lower than enthused once they received a sneak peek of its supposed new emblem at a latest company-wide assembly. The corporate’s hexagonal flower image, which has develop into fairly recognizable because of ChatGPT’s popularity, is gone. As a substitute, it is changed by a big black “O” or a easy ring or circle that staffers reportedly discovered to be devoid of creativity — ominous, even.

Primarily based on how the publication’s sources described it, the brand new emblem feels like the exact opposite of OpenAI’s present one, which was designed to characterize “precision, potential and optimism.” The corporate apparently began its redesign efforts a 12 months in the past after hiring new folks for its inner inventive and design workforce. Fortune says one of many causes OpenAI goes for a model new look is as a result of it would not personal the typefaces used for its emblem and its web site. The corporate is, maybe, trying to solidify its identification because it turns into extra of a family title.

Fortune additionally beforehand reported that OpenAI is altering its convoluted non-profit company construction subsequent 12 months. The corporate began as a non-profit, and a non-profit entity nonetheless controls its for-profit arm. Sam Altman, OpenAI’s CEO, reportedly informed workers that the corporate is moving away from its non-profit structure and is changing into a extra conventional for-profit firm. If OpenAI’s leaders hearken to worker suggestions, although, then the brand new OpenAI will debut with one other emblem and never one which even its personal folks discover sinister.