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5 issues the iPhone 17 must need to succeed

Key Takeaways

  • The iPhone 17 ought to add the next refresh charge ProMotion show.
  • Apple also needs to supply brighter, extra vibrant shade choices for the iPhone 17.
  • The brand new telephone’s battery also needs to be improved.



With the iPhone 16 and 16 Pro firmly within the rearview mirror (and nonetheless awaiting their Apple Intelligence improve), there’s time to begin studying the tea leaves as to the place Apple will go subsequent with its star product. The iPhone 17 ought to meaningfully enhance on the iPhone 16 launched this yr, should not it?

At this level within the smartphone’s life, it is perhaps incorrect to count on Apple to dramatically reinvent the smartphone. There’ll all the time be a display screen, and apps, and a number of cameras to play with. However primarily based on the recent sluggish sales performance of the corporate’s smartphone, it does seem to be one thing must be accomplished to maintain clients . Maintaining what’s already leaked out about Apple’s subsequent iPhone in thoughts, here is the perfect enhancements the corporate ought to add to the iPhone 17 to make it stand out.

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It is time to convey easy scrolling and an always-on display screen to the bottom iPhone

iPhone 14 Pro display with AOD


The professional variations of Apple’s iPhone have had easy, high-refresh charge shows for years. Apple first launched it is 120Hz ProMotion show on the iPhone 13 Pro, and allowed the show to be “always-on” (shifting to a low refresh charge to preserve battery whereas nonetheless displaying info on the display screen) on the iPhone 14 Pro.

Earlier than then, all iPhones had 60Hz shows, and since then, the bottom iPhone and iPhone Plus fashions have nonetheless had 60Hz shows. Except you’re feeling the sleek swiping and extra lifelike animations of a 120Hz iPhone for your self, you doubtless will not discover a distinction between a ProMotion and non-ProMotion show side-by-side.


Apple has already accomplished job of optimizing its software program for 60Hz. However there are advantages, just like the always-on show, that may make an iPhone 17 with a ProMotion show extra usable, too. StandBy Mode is feasible on all of Apple’s present iPhones, nevertheless it solely works to its fullest extent on an iPhone with a ProMotion show that may show the time, climate, and different info all-day relatively than while you wake the display screen. Reports suggest Apple may give all of the iPhone 17s its ProMotion show.

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2 Extra vivid and saturated shade choices

The iPhone has settled for boring, metallic colours for too lengthy

The back of the ultramarine iPhone 16

Within the decades-long pursuit of making minimalist, refined {hardware} design, Apple has deserted a way of enjoyable and persona. You continue to see it in animations and small particulars of the corporate’s merchandise (that the bezels of your telephone seem to bulge as you modify the amount in iOS 18 is a latest instance), however the exterior of the corporate’s merchandise is decidedly buttoned up. Nowhere is that blandness extra obvious than within the firm’s colours. Almost each Apple product options boring, pastel variations of brighter, extra attention-grabbing colours. They usually look extra just like the metallic they’re partially constructed from than any adjective Apple makes use of to explain them, and that should change.


Almost each Apple product options boring, pastel variations of brighter, extra attention-grabbing colours.

These are units which can be virtually glued to most individuals’s fingers. They need to be an expression of their sense of favor, not be ruled by Apple’s environment friendly manufacturing practices. The iPhone 16, which options an ultramarine blue, vivid pink, and greenish Teal, is a step in the appropriate route. If we’re not returning to the deeply saturated shade choices of the iPhone 12, then the iPhone 17 ought to at the very least sustain the development Apple began with the iPhone 16. Let’s get a crimson or yellow telephone once more!

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3 A bigger, extra environment friendly battery

Smartphones ought to final for a number of days on a single cost

A selection of spread out parts from the iPhone 16.

iFixit / Pocket-lint


Battery life has been constant on the iPhone, nevertheless it hasn’t radically improved in a very long time. Your telephone lasts “all-day,” which interprets to a full day and a few change with regular use, and longer in the event you solely have a look at your telephone to examine the time (the corporate measuring battery life in video playback solely makes issues extra complicated). The truth that Apple might be so constant given all the brand new issues iPhones are anticipated to do is commendable in its personal approach, nevertheless it’s time for issues to alter. Google and Samsung telephones are capable of get multi-day battery life largely via software program optimization. Apple’s Low Battery Mode can get you out of some scrapes, nevertheless it would not evaluate to the Extreme Battery Saver choice on Pixels.


Battery efficiency on the iPhone 17 must be higher, both by rising the scale of the battery within the telephone itself or higher optimizing iOS to stretch how lengthy the telephone can be utilized. On some degree, any firm goes to be restricted by battery chemistry, but when Apple is leaning in the direction of purposeful enhancements to the iPhone relatively than aesthetic ones, battery life ought to be excessive on the listing. The corporate is reportedly exploring building its own batteries and is at present utilizing a new kind of adhesive that makes batteries simpler to take away and exchange, however how these adjustments may translate to the battery lifetime of the iPhone down the highway stays to be seen.

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4 An expanded position for Digital camera Management

New buttons open all kinds of prospects

The iPhone 16's Camera Control button


The jury continues to be out on whether or not the iPhone 16’s Digital camera Management button is a significant new enter methodology for the iPhone. One factor that has grow to be clear is that it feels good to make use of, and Apple has plans to increase it with software program updates (the corporate is including a two-step shutter in some unspecified time in the future sooner or later). The benefit of Digital camera Management isn’t solely you can press it at a number of ranges of stress, nevertheless it’s additionally a contact floor in its personal proper. Which begs the query: What if Digital camera Management did not simply management the digital camera?

Digital camera Management might be set in Settings to open the Digital camera app with one or two presses or launch different apps that use your iPhone’s cameras.


The iPhone already ships with a multi-functional enter within the Action Button, however Digital camera Management completely feels able to doing extra. Apple plans on utilizing it as a visible enter for Apple Intelligence, nevertheless it may simply as simply grow to be a scroll wheel for interacting along with your iPhone with out having to the touch the display screen. Smartphones have featured scroll wheels and these sorts of contact surfaces earlier than. The Asus Zenfone 9 featured an identical button that may very well be used to scroll the telephone, and the position of Digital camera Management, which is just a little too far up while you maintain your telephone horizontally, however far more snug while you maintain the telephone vertically, would match good. The iPhone 17 ought to increase the position of Digital camera Management to make it extra integral to how you employ your telephone.

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5 A brand new thought apart from making the iPhone thinner

The iPhone would not must visibly change so long as it functionally improves


A rumor dominating the present crop of iPhone 17 leaks is the concept Apple is planning on retiring the iPhone Plus (the spot within the lineup beforehand held by the iPhone mini) and changing it with a new slimmer iPhone 17. This new telephone would function a redesigned digital camera bump, and would possibly even draw inspiration from the dramatically thinner M4 iPad Pro Apple launched in 2024. I perceive the need for an iPhone that appears dramatically completely different from those that got here earlier than, and I’ve usually been fascinated by how a lot Google adjustments the design of the Pixel between yearly releases. A thinner telephone is not actually sensible, although. It will go away much less room for a battery, and require all kinds of different adjustments to make the telephone work.

A thinner telephone is not actually sensible, although.


Apple could be higher served making an iPhone 17 Plus that works higher than a completely new iPhone 17 “Slim” or “Air” that appears completely different. Modifications ought to be pushed by some tangible profit first relatively than anything. iPhones aren’t actually that heavy or thick anyway, except you are utilizing an iPhone Professional Max. This sport of creating issues thinner in an effort to make them thicker, with an extended battery life would not must be performed anymore. It isn’t novel, and it would not result in a greater telephone.

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The iPhone 17 ought to be higher, not completely different

If there’s one rule Apple follows, it is that it avoids leaping into something with two ft first. Modifications come slowly if they arrive in any respect, and are available lengthy after folks have requested for them. I am not anticipating the iPhone 17 to be a reinvention of the smartphone. I simply hope that if it’ll really feel incremental, the adjustments do make the telephone higher. It’s totally straightforward for Apple to relaxation on its laurels, however making the display screen smoother or battery life longer, whereas not as thrilling as a redesign, would make everybody completely happy.


iphone 16

Apple iPhone 16

This yr’s iPhone 16 line blurs the road between the “Professional” and the base-level iPhone by providing a brand new digital camera button and the Motion Button, alongside the A18 chip.

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